Go to MarketplaceHub

Fix a disconnected marketplace

What Disconnected, Error and Non Professional Account mean on a marketplace card, and how the Authorize button gets you syncing again.

What the card statuses mean

  • Connected — everything is authorized and syncing.
  • In progress — a pull or import is currently running.
  • Disconnected — the marketplace no longer accepts our authorization (revoked, expired, or the app was removed). Publishing and syncing are stopped.
  • Error — recent syncs are failing; hover the status for the latest error message.
  • Too Many Requests — the marketplace is rate-limiting; this clears on its own.
  • Non Professional Account (Amazon) — Amazon's API needs a Professional selling plan; upgrade on Amazon, then click Reconcile.
What each marketplace card status means and which need you: Disconnected and Non Professional Account need an action, Error and Too Many Requests usually clear on their own NEEDS NOTHING FROM YOU Connected Authorized and syncing. In progress A pull or import is running. Too Many Requests Rate limited — clears itself. NEEDS YOU Disconnected The marketplace no longer accepts our access — revoked, expired, or the app was removed. Authorize Non Professional Account Amazon’s API needs a Professional selling plan. Upgrade on Amazon first. Reconcile Error Recent syncs are failing — hover the status for the message. The connection itself may still be fine. Reconnecting is usually one click Authorize opens the marketplace’s consent page in a new tab. You get a “connection restored” notification when syncing resumes. Watch the bell for: “Marketplace connection needs attention” · “Marketplace sync errors” “Amazon professional account required” · “Shopify store disconnected”
Only two of these statuses actually need you.

Reconnecting is usually one click

When a card shows Disconnected, it also shows an Authorize button. Clicking it opens the marketplace's consent page in a new tab with a fresh authorization link — sign in, approve, and the connection comes back. You'll get a "Marketplace connection restored" notification when syncing resumes.

For Amazon and eBay you can also re-run the Setup Marketplace wizard for any country that isn't connected yet.

The notifications to watch for

  • "Marketplace connection needs attention" — the marketplace stopped accepting our access; reconnect with Authorize. On Amazon, the notification also offers a one-click re-check.
  • "Marketplace sync errors" — jobs are failing with the quoted error; the connection itself may still be fine.
  • "Amazon professional account required" — see above.
  • "Shopify store disconnected" — the MarketplaceHub app was uninstalled inside Shopify. Reconnect the store to resume syncing (re-approve the app from the Shopify import setup, or via Authorize once the card shows Disconnected).

Still stuck?

If a Shopify or Etsy connection shows Connected but you need to re-approve permissions or move to a different store, contact [email protected] — those connects can't be re-run from the wizard once the store is linked.

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Tell us what you were doing and what happened — the notification text or a product SKU helps us find it fast.