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Create a repricing rule

The five-step rule wizard: scope, strategy thresholds, product filters, schedule with safety guardrails, and auto-apply versus review-first rollout.

Start the wizard

On Automate Pricing, click Create Rule. The wizard has five steps: Scope, Pricing Rule, Product Filters, Schedule & Safety, Review.

The five-step repricing rule wizard — Scope, Pricing Rule, Product Filters, Schedule and Safety, Review — with guardrails clamping every proposal and auto-apply deciding whether changes go straight out or wait for approval 1 · SCOPE Global, or one marketplace/country 2 · PRICING RULE Sales velocity or competitor price 3 · FILTERS Optional — skip matching products 4 · SCHEDULE & SAFETY Cadence + guardrails 5 · REVIEW Restated in plain words → Save Rule Can’t change later EVERY PROPOSAL PASSES THE GUARDRAILS BEFORE IT BECOMES A PRICE Proposed price from the strategy Min margin over each Cost Max change per run Min / max price floor and ceiling Final price rounded Auto-apply ON → pushed to the marketplace Straight out, no stop. Auto-apply OFF → Pending Price Changes You approve each one. Global-scope rules always queue here.
Five steps to a rule; four guardrails on every price it proposes.

1 — Scope: where it applies

Choose "Global — every marketplace" or "A specific marketplace / country" (pick the marketplace, optionally narrow to one country). The scope can't be changed after the rule is created — everything else can.

2 — Pricing Rule: strategy & thresholds

  • Sales velocity: set when to lower ("If sales are below N units → decrease price by X") and/or raise ("If sales are higher than N units → increase price by X"), each direction with its own on/off switch, over a sales lookback window in days.
  • Competitor price: set how far to undercut — "Lower than the competitor by" an amount or percentage.

A live Rule preview restates the rule in plain words as you type.

3 — Product Filters: optional exclusions

Add filters to skip products the rule shouldn't touch — e.g. Brand contains "Acme". Matching products are excluded; leave the step empty to reprice everything in scope.

4 — Schedule & Safety

  • How often should it run? Once every day / 3 / 7 / 14 / 30 days.
  • Safety guardrails: Minimum price, Maximum price, Min margin over cost (%) (uses each product's Cost field), and Max change per run (%) — no single run can move a price more than this.
  • Active — inactive rules are saved but never run.
  • Auto-apply price changes — push changes to the marketplace automatically, or leave off to approve each change first. Global-scope rules always queue for review regardless.

5 — Review

The final step restates exactly what the rule will do. Hit Save Rule — active rules are evaluated on the repricing schedule, and manual rules start queuing proposals in Pending Price Changes. You can edit any of this later from the rule's detail pane.

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